Top 8 Unique Things to do in Seoul for Curious Travelers

Are you a curious traveller looking for unique things to do in Seoul?

Visiting South Korea, especially Seoul, had been a childhood dream of mine. I used to spend countless evenings after school glued to Korean dramas, imagining what it would be like to visit the land of “kimchi.” So, when I finally got the chance to explore Seoul solo, it felt like stepping into a dream from my younger days.

To stretch my travel budget a bit further, I looked for ways to save before even leaving the UK—starting with booking cheap Luton airport parking. It might seem like a small detail, but cutting costs early gave me more freedom to enjoy spontaneous moments (and a few extra street snacks!) once I arrived in Korea.

But I wasn’t just interested in ticking off the city’s most popular tourist spots. While many of my friends and colleagues who had been to Seoul before told me the city felt too materialistic, I was determined to discover a different side of it—something more authentic and local.

How did Seoul turn out to be?

It was amazing! I stayed for four days, and by the end, I wished it could’ve been a month! Maybe those organized tours my friends took only scratched the surface and didn’t let them see Seoul’s true “soul.”

If you’re looking to explore Seoul more genuinely and memorably, I’ve put together a list of 8 unique things to do in Seoul that might just change how you see the city. Check them out, and let me know your thoughts!

1. Admire the architecture of Ewha Womans University

During my trip to Seoul, I had the chance to reunite with a Korean friend who had studied with me in Finland. When I brought up Ewha Womans University, he humorously said, “The opening line for students there is always, in the poshest voice possible, ‘I am a woman from Ewha.’”

And honestly, they have every reason to say it with pride. Ewha Womans University is one of the most prestigious institutions in Korea, especially for women.

You might have noticed the unique spelling of “womans” in the name—it’s intentional. The university uses “womans” to emphasize the individuality of each woman, rather than grouping them all together as “women.” When I heard that, I jokingly replied, “Well, just the name alone would’ve convinced me to apply!”

Brilliant Architecture

Beyond its stellar reputation, Ewha Womans University is also famous for two other things: its breathtaking architecture and its student-friendly shopping streets.

The architecture, designed by French architect Dominique Perrault, is a masterpiece. He described it beautifully as “sometimes building, sometimes landscape, sometimes sculpture.” The central valley of the campus is a great starting point for snapping photos. If you have the chance to visit, don’t miss the stunning staircase that leads to the rooftops, where you’ll find serene gardens on both sides.

Budget-friendly Shopping Streets

Ewha isn’t just about academics and architecture—it’s also a paradise for student-friendly shopping. Wander around the university area, and you’ll find a fantastic selection of clothes, cosmetics, accessories, and more, all at prices far lower than those in Myeongdong. If you’re on the lookout for affordable shopping in Seoul, this spot should definitely be on your list! 😉

2. Take Instagrammable Photos at Ihwa Mural Village

First things first—be prepared to climb a lot of stairs when visiting Ihwa Mural Village. Seriously, don’t plan this stop after a long, active day unless you want your knees begging for mercy halfway up!

Once a rundown neighborhood, Ihwa Mural Village underwent a magical transformation when the city decided to breathe new life into the area. Today, it’s a charming spot filled with colorful street art, murals, and creative installations. It’s the perfect place to snap some Instagram-worthy photos and take part in art-related activities.

What I love about Ihwa Mural Village

• It’s surprisingly uncrowded! You’ll have plenty of space to strike your best poses without the usual tourist-packed chaos.
• Both locals and tourists come here for the fantastic views, adorable photo ops, and relaxing coffee spots.
• The villagers are incredibly friendly, which adds to the charm. But remember, this is their home, so be respectful and mindful of their privacy.
• The coffee shops are super cozy, and the art shops are full of hidden treasures. Plus, the view of the city from up here is absolutely stunning! If you’re after a quieter, more artistic side of Seoul, this is the place to be.

3. Step Back into the 60s in Jongno

Jongno isn’t your typical spot in Seoul’s travel guidebooks, but the moment I arrived, I knew I’d stumbled onto something special. As soon as I stepped off the subway, my first thought was, “Am I in a black-and-white movie from the 60s?”

Everywhere I looked, there were older folks. Ladies with shopping bags, men leaning on walking sticks, elderly beggars glancing quietly at passersby, and groups of seniors in their 70s and 80s gathered along the sidewalks, deep in conversation. It felt like I’d entered another world, one where time had slowed down.

Jongno is undoubtedly the land of the elders. Even though it’s just three subway stops from the buzzing Myeongdong area, the vibe here is completely different. But why?

I found a fascinating article from Korea Expose that calls Jongno “The Old Man’s Harbor” and explains how this area became a gathering place for Seoul’s elderly population. What I learned blew my mind and gave me a deeper appreciation for this part of the city.

Jongno may not seem like an exciting tourist destination at first glance, but if you’re curious about local life and want to understand more about modern Korean society, this is the place to be. Visiting Jongno is hands down one of the most unique and eye-opening things to do in Seoul!

4. Feel Nostalgic at Seoul Folk Flea Market

If you’re craving a glimpse of Seoul as it was 50 years ago, the Seoul Folk Flea Market is the perfect spot to take you back in time.

One of the Most Unique Things to Do in Seoul

I’ve always been drawn to flea markets for the sense of community and history they offer. They’re my go-to whenever I want to escape the typical tourist spots and dive into the cultural and social fabric of a city. The Seoul Folk Flea Market is no exception. Tucked away in an alley a little removed from the city center, this market offers a glimpse of traditional Korean marketplaces that have managed to preserve their charm over the years.

Here, you’ll find everything from clothes, accessories, and electronics to souvenirs and everyday items—many of which feel like they’ve been around for decades.

A Walk Down Memory Lane

What really sets the Seoul Folk Flea Market apart is its collection of antiques. Walking past vendors, each with their own stories etched on their faces, and browsing through old-fashioned goods gave me a deep sense of nostalgia. It was as though the market invited me on a journey to discover both its rich past and its presence in modern Seoul.

For an authentic and reflective experience, I can’t recommend the Seoul Folk Flea Market enough. It’s truly one of the most unique things to do in Seoul!

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5. Blend In with the Locals at Insadong Hanok Village

While searching for a less touristy alternative to the popular Bukchon Hanok Village, I stumbled upon Insadong Hanok Village. Both are historic neighborhoods featuring traditional alleys and centuries-old houses, but Insadong offered a refreshing change of pace.

Although Insadong was bustling on the weekend I visited, the crowd was predominantly made up of locals rather than tourists. If you’re interested in experiencing Seoul like a local, this is the place to be. Here, you can leisurely explore charming coffee shops, tea houses, jewelry stores, and makeup shops just as the locals do. There are also plenty of eateries and restaurants where you can discover the unique Korean food culture as well.  

6. Adore the Enchanting City View from Naksan Mountain

After an invigorating climb through Ihwa Mural Village, the breathtaking view from Naksan Mountain felt like a refreshing splash of ice-cold water on a scorching day.

Fun Facts About Naksan Mountain

• Naksan Mountain is nestled within Naksan Park, and its name actually means “the camel’s back” in Korean, thanks to its camel-like shape.
• A common mix-up among tourists is confusing Naksan Park with the more famous Namsan Park, which is just a short distance away. Namsan Park is home to Namsan Mountain, where Seoul’s iconic TV Tower stands. Namsan Park is a popular spot for couples, who love to climb up and add their love padlocks to the fence.
• But if you’re in the mood for a quieter experience, Naksan Mountain offers its own charm. As you make your way down, you’ll find cozy coffee shops and small eateries perfect for enjoying a fragrant cup of coffee while soaking in the stunning views.

Coffee shops on the way down from Naksan Mountain

7. Get Lost in a World of Art at SSamzigil

SSamzigil is a unique shopping destination that’s a paradise for art enthusiasts. This four-story shopping center is a maze of creativity, with a spiraling walkway connecting its various levels. As you wander through, you’ll discover an array of art galleries, painting workshops, souvenir shops, and handicraft stores.

I was constantly amazed by the charming mini plants, exquisite ceramic souvenirs, natural soaps, homemade perfumes, and countless other intriguing finds. Each turn revealed something new and delightful, making SSamzigil a must-visit for anyone who loves art and craftsmanship.

Admire pieces of art depicting life in Korea at SSamzigil

Hair pins with a lovely design at SSamzigil, Seoul

8. Book a Seoul Free Walking Tour with SeoulMate

For a truly unique experience in Seoul, consider booking a free walking tour with SeoulMate. This student-run organization offers a refreshing twist on traditional tours, focusing on the city’s lesser-known spots rather than the usual tourist traps.

With energetic and friendly student guides leading the way, you’ll dive deep into Korean culture and get an insider’s view of local life. It’s a fantastic way to explore Seoul off the beaten path and connect with the city on a more personal level.

Curious about what to expect? Check out my full review of the Seoul Free Walking Tour with SeoulMate here!

Summary of the Top 8 Unique Things to Do in Seoul

MY BIGGEST TIP: Don’t just stick to the most popular tourist attractions in Seoul. Open your curious eyes and explore the lesser-known neighborhoods! These hidden gems often reveal the city’s true charm and character.

Start your adventure with these 8 unique things to do in Seoul, and you might just find yourself falling in love with the city in a whole new way. Enjoy the subtle beauty of Seoul and make it your own unforgettable experience! 🙂

First time to Seoul? Explore its cuisine through my blog post What to eat in Seoul | 12 Most-Loved Korean Dishes in Seoul to try and check out Korean souvenirs at What to buy in Seoul | 14 Must-buy Items & Where to find them in Seoul

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